This could be a great asset tracking or branding opportunity for a company. If it was lost, you could put a HQ address with promise of a reward for its safe return.
BootXChanger will allow you to change the boot image and background colour on Mac OS X 10.4, 10.5 and 10.6
This screenshot will explain how to use it:
via BootXChanger | namedfork.net.
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